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PRIVACY NOTICE

Last updated 01/16/2023

 

Thank you for choosing to be part of our community at Rentwise Boston ("Company," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at rentwise@eastcoastrealty.com.

 

This privacy notice describes how we might use your information if you: 

 

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In this privacy notice, if we refer to:

  • "Website," we are referring to any website of ours that references or links to this policy

  •  "Services" we are referring to our website and other related services, including any sales, marketing, or events

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This privacy notice aims to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it. If there are any terms in this privacy notice that you disagree with, please discontinue use of our Services immediately.

 

Please read this privacy notice carefully, as it will help you understand what we do with our collected information.

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1. WHAT INFORMATION DO WE COLLECT?

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Personal information you disclose to us

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In Short: We collect personal information that you provide to us.

 

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services when you participate in activities on the Website or otherwise when you contact us.

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The personal information we collect depends on the context of your interactions with us and the Website, your choices, and the products and features you use. The personal information we collect may include the following:

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Personal Information Provided by You. We collect names, phone numbers, email addresses, contact preferences, properties of interest, messages, move-in dates, and other similar information.

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All personal information you provide must be true, complete, and accurate, and you must notify us of any changes to such personal information.

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Information automatically collected

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In Short, Some information - such as your Internet Protocol (IP) address and/or browser and device characteristics - is collected automatically when you visit our Website.

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We automatically collect certain information when you visit, use, or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website and other technical information. This information is primarily needed to maintain the security and operation of our website, as well as our internal analytics and reporting purposes.

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Like many businesses, we also collect information through cookies and similar technologies.

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The information we collect includes:

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  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Website, which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Website (such as the date/time stamps associated with your usage, pages, and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps') and hardware settings).

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  • Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

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  • Location Data. We collect location data, such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. Note, however, that if you choose to opt out, you may not be able to use certain aspects of the Services.

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2. HOW DO WE USE YOUR INFORMATION?

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In Short, We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

 

We use personal information collected via our Website for various business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

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We use the information we collect or receive:

  • To deliver and facilitate the delivery of services to the user. We may use your information to provide you with the requested service.

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  • To respond to user inquiries. We may use your information to respond to your inquiries and assist you with your rental search using our Services.

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  • To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. For example, when you express an interest in obtaining information about us or our website, subscribe to marketing, or otherwise contact us, we will collect personal information from you. You were opted out if you checked the box on our 'Contact Agent' form. You can always opt-out of our marketing emails at any time. 

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3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

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In Short: We only share information with your consent to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

 

We may process or share your data that we hold based on the following legal basis:

 

  • Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.

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  • Legitimate interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

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  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract (such as fee notification).

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  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

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  • Vital interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

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More specifically, we may need to process your data or share your personal information in the following situations:

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  • Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or are under common control. 

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  • Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Place API). To learn more about Google's Privacy Policy, please refer to this link. 

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  • Partners and Advertisers. We may use our partners to serve ads to you. These companies may use the information you provided to us to provide advertisements about goods and services of interest to you. This is only applicable if you opted into the marketing and promotional communications.

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  • Landlords. When you want to move forward with an application and potential Tenant Screening Service Qualifications, your information will be sent to landlords. 

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4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

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In Short, We may use cookies and other tracking technologies to collect and store your information.

 

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. 

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5.  HOW LONG DO WE KEEP YOUR INFORMATION?

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In short, we keep your information as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

 

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). 

 

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. 

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6.  HOW DO WE KEEP YOUR INFORMATION SAFE? 

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In Short, We aim to protect your personal information through a system of organizational and technical security measures.

 

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment. 

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7.  HOW DO WE STAY COMPLIANT 

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In Short, we will update this notice as necessary to stay compliant with relevant laws. 

 

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date, and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information. 

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8. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

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If you have questions or comments about this notice, you may email us at rentals@eastcoastrealty.com or by post to: 

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East Coast Realty

1020 Commonwealth Avenue, 

Boston, MA 02215

United States 

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9. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

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Based on the applicable law of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, you may email us at rentals@eastcoastrealty.com.

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